WÜRTH WINS SILVER AT THE INTERNATIONAL DAVEY AWARDS
U.S. BRANDING AWARENESS CAMPAIGN
RECOGNIZED FOR EXCELLENCE
Brea, CA - November 7, 2007
The winners of The 2007 Davey Awards have been announced by the International Academy of the Visual Arts and the Würth Group,along with their creative team at DeFord Designs, received top honors. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. DeFord Designs earned the prestigious Silver Davey Award for the Würth ASSY® Fastener Ad titled, "Bullseye!" as well as the Würth U.S. Branding Awareness Campaign.
The ad is just one component of the successful on-going North American brand awareness campaign that includes email, full page ad series in multiple industry publications, direct mail and a new product catalog and website. "It is an honor to receive not one, but two awards for the work we’ve done to create awareness for the Würth brand. I am proud to be part of a winning team that can promote such highly innovative woodworking products from Würth,” offered Greg Rewers, Vice President of Marketing, Louis and Company (a member of the Würth Group). “As a result of the branding efforts over the past 18 months awareness of this product line has increased substantially within the audience of North American professional woodworkers and cabinetmakers.”
About The Davey Awards:
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies andcompanies in the world. David defeated the giant Goliath with a big idea and a little rock - the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.
The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.
Media Contacts:
Greg Rewers 714-529-1771 x.323
grewers@louisandcompany.com
Greg Hernandez 714-529-1771 x.221
ghernandez@louisandcompany.com
Member Of The Würth Group